The Microsoft interdisciplinary scientist credited with popularizing virtual reality reflects on his lifelong relationship with technology, showing VR's ability to illuminate and amplify how the brain and body connect to the world.
The Incredible Story of How Antibiotics Created Modern Agriculture and Changed the Way the World Eats
The health journalist behind Superbug exposes the shocking role of antibiotics in industrial farming and the profound impact these mass food-processing practices are having on our lives and our health.
Presents an illustrated investigation into the technologies of the near future, from deep-space travel to 3D organ printing, to offer insight into how they will work and what is needed to advance their readiness.
"What jobs should be automated? How should our legal systems handle autonomous systems? How likely is the emergence of suprahuman intelligence? A.I. is the future of science, technology, and business—and there is no person better qualified or situated to explore that future than Max Tegmark. What has A.I. brought us? Where will it lead us? The story of A.I. is the story of intelligence—of life processes as they evolve from bacteria (1.0) to humans (2.0), where life processes define their own software,to technology (3.0), where life processes design both their hardware and software. We know that A.I. is transforming work, laws, and weapons, as well as the dark side of computing (hacking and viral sabotage), raising questions that we all need to address: What jobs should be automated? How should our legal systems handle autonomous systems? How likely is the emergence of suprahuman intelligence? Is it possible to control suprahuman intelligence? How do we ensure that the uses of A.I. remain beneficial? These are the issues at the heart of this book and its unique perspective, which seeks a ground apart from techno-skepticism and digital utopia"—
A portrait of the American small farm examines one family's fight to preserve its legacy, following them from harvest to harvest as they are confronted by encroaching pipelines, climate change and shifting trade policies.
An award-winning video-game writer who worked on Bioshock, Civilization, and Spec Ops: The Line offers an insider's view of how today's video games are made and explains what his role is as the narrative designer responsible for making a game more immersive and emotional.
How the CIA Used Howard Hughes to Steal a Russian Sub in the Most Daring Covert Operation in History
A true story of Cold War espionage and engineering reveals how the CIA, the U.S. Navy and an eccentric billionaire spent six years and nearly a billion dollars to steal a nuclear-armed Soviet submarine after it sank in the Pacific Ocean. By the author of Show Dog.
A widely recognized indie developer and leading advocate against online abuse traces the story of her experiences at the center of the Gamergate controversy while outlining recommendations for combating online harassment.
A language expert explains how the use of emoji in our daily communications isn't taking mankind back to the dark ages of illiteracy, but rather helps fulfill an important function by adding emotional voice, tone and nuance to text and emails.
The author of The Conundrum presents a revelatory account of where our water comes from and where it goes, examining the complicated human-made ecosystem of waterways, reservoirs, power plants, fracking sites and farms that contribute to shortage issues in the western United States.
Describes the history, successes, and failures of the Defense Advanced Research Projects Agency, including Agent Orange, computer networking, the Internet, the first armed drones, and self-driving cars.
An immersive portrait of the transhumanism movement explores how today's visionaries, billionaires, professors and programmers are using groundbreaking technology to enhance human intellectual and physical capabilities, transforming perspectives on the definitions of being human.
"An urgent and expert investigation into behavioral addiction, the dark flipside of today's unavoidable digital technologies, and how we can turn the tide to regain control. Behavioral addiction may prove to be one of the most important fields of social, medical, and psychological research in our lifetime. The idea that behaviors can be being addictive is new, but the threat is near universal. Experts are just beginning to acknowledge that we are all potential addicts. Adam Alter, a professor of psychology and marketing at NYU, is at the cutting edge of research into what makes these products so compulsive, and he documents the hefty price we're likely to pay if we continue blindly down our current path. People have been addicted to substances for thousands of years, but for the past two decades, we've also been hooked on technologies, such as Instagram, Netflix, and Facebook—inventions that we've adopted because we assume they'll make our lives better. These inventions have profound upsides, but their extraordinary appeal isn't an accident. Technology companies and marketers have teams of engineers and researchers devoted to keeping us engaged. They know how to push our buttons, and how to coax us into using their products for hours, days, and weeks on end. Tracing the very notion of addiction through history right up until the present day, Alter shows that we're only just beginning to understand the epidemic of behavioral addiction gripping society. He takes us inside the human brain at the very moment we score points on a smartphone game, or see that someone has liked a photo we've posted on Instagram. But more than that, Alter heads the problem off at the pass, letting us know what we can do to step away from the screen. He lays out the options we have address this problem before it truly consumes us. After all, who among us has struggled to ignore the ding of a new email, the next episode in a TV series, or the desire to play a game just one more time? Adam Alter's previous book, Drunk Tank Pink:And Other Unexpected Forces that Shape How We Think, Feel, and Behaveis available in paperback from Penguin"—
Drawing on a wealth of sources, an advertising and digital studies expert presents an eye-opening book that shows how a new hyper-competitive generation of merchants is already using data mining, in-store tracking and predictive analytics to change the way we buy, undermine our privacy and define our reputations.
A revelatory examination of America's national power grid traces how it developed while exposing its current vulnerabilities, making strategic recommendations for how it can be improved to meet the challenges of instability, security and sustainability.
A digital-culture expert who writes for The New York Times Magazine discusses the logic, aesthetics, cultural potential and societal impact of the Internet, a medium that favors speed, accuracy, wit, prolificacy and versatility.
The best-selling author of Gulp and Stiff explores the science of keeping humans healthy and focused in the extreme environments of war, drawing on interviews with doctors, uniform designers, trainers and weapons testers to illuminate how soldiers are conditioned to survive traumas ranging from heat and panic to exhaustion and noise.